diff --git a/buildScripts/buildFontforge b/buildScripts/buildFontforge
index 8639556..f2d5823 100755
--- a/buildScripts/buildFontforge
+++ b/buildScripts/buildFontforge
@@ -4,6 +4,12 @@
 
 source buildScripts/reSourceVersionEnvs
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "BUILDING FontForge"
+echo "-------------------------------------------------------------------"
+echo ""
+
 # This is a work-around to fix TravisCI's declaration of PYTHON_CFLAGS
 # which is then honoured exactly as is by the fontforge bootstrap and
 # configure steps.
diff --git a/buildScripts/buildPdf2htmlEX b/buildScripts/buildPdf2htmlEX
index efbc54d..1d49382 100755
--- a/buildScripts/buildPdf2htmlEX
+++ b/buildScripts/buildPdf2htmlEX
@@ -2,6 +2,12 @@
 
 # This bash script builds pdf2htmlEX
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "BUILDING pdf2htmlEX (using gcc)"
+echo "-------------------------------------------------------------------"
+echo ""
+
 cd pdf2htmlEX
 mkdir build
 cd build
diff --git a/buildScripts/buildPdf2htmlEXClang b/buildScripts/buildPdf2htmlEXClang
index 6d0b7ee..3ea3a3f 100755
--- a/buildScripts/buildPdf2htmlEXClang
+++ b/buildScripts/buildPdf2htmlEXClang
@@ -2,6 +2,12 @@
 
 # This bash script builds pdf2htmlEX using Clang (if it is installed)
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "BUILDING pdf2htmlEX (using CLang)"
+echo "-------------------------------------------------------------------"
+echo ""
+
 cd pdf2htmlEX
 mkdir build
 cd build
diff --git a/buildScripts/buildPoppler b/buildScripts/buildPoppler
index 711fbd3..52df3e9 100755
--- a/buildScripts/buildPoppler
+++ b/buildScripts/buildPoppler
@@ -2,6 +2,12 @@
 
 # This bash script builds the latest poppler
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "BUILDING Poppler"
+echo "-------------------------------------------------------------------"
+echo ""
+
 cd poppler
 mkdir build
 cd build
diff --git a/buildScripts/createAppImage b/buildScripts/createAppImage
index 399d862..5321e1e 100755
--- a/buildScripts/createAppImage
+++ b/buildScripts/createAppImage
@@ -4,6 +4,12 @@
 
 source ./buildScripts/reSourceVersionEnvs
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "CREATING pdf2htmlEX AppImage"
+echo "-------------------------------------------------------------------"
+echo ""
+
 # For appimage output plugin
 #
 export VERSION="$PDF2HTMLEX_BRANCH-$BUILD_TIME"
diff --git a/buildScripts/createDockerImage b/buildScripts/createDockerImage
index ce6f169..8945c71 100755
--- a/buildScripts/createDockerImage
+++ b/buildScripts/createDockerImage
@@ -2,6 +2,12 @@
 
 # This bash script creates a docker image from an existing pdf2htmlEX
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "CREATING pdf2htmlEX Docker Image"
+echo "-------------------------------------------------------------------"
+echo ""
+
 if [ -x "$(which docker)" ]; then
 
   source buildScripts/reSourceVersionEnvs
diff --git a/buildScripts/getBuildTools b/buildScripts/getBuildTools
index 91156df..92e42fd 100755
--- a/buildScripts/getBuildTools
+++ b/buildScripts/getBuildTools
@@ -5,6 +5,13 @@
 # set the bash environment variable 'UNATTENDED' to '--assume-yes' for 
 # unattended use (for example in the .travis.yml script)
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "INSTALLING Build Tools (using APT)"
+echo "  (UNATTENDED: [$UNATTENDED])"
+echo "-------------------------------------------------------------------"
+echo ""
+
 sudo apt-get update
 sudo apt-get $UNATTENDED install	\
   aptitude				\
diff --git a/buildScripts/getDevLibraries b/buildScripts/getDevLibraries
index 6631536..37b80f5 100755
--- a/buildScripts/getDevLibraries
+++ b/buildScripts/getDevLibraries
@@ -6,6 +6,13 @@
 # set the bash environment variable 'UNATTENDED' to '--assume-yes' for
 # unattended use (for example in the .travis.yml script)
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "INSTALLING development libraries (using APT)"
+echo "  (UNATTENDED: [$UNATTENDED])"
+echo "-------------------------------------------------------------------"
+echo ""
+
 sudo apt-get update
 sudo apt-get $UNATTENDED install	\
   libcairo-dev				\
diff --git a/buildScripts/getFontforge b/buildScripts/getFontforge
index 402aee9..1ad7bab 100755
--- a/buildScripts/getFontforge
+++ b/buildScripts/getFontforge
@@ -2,6 +2,14 @@
 
 # This bash script gets and unpacks the latest fontforge AppImage
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "GETTING FontForge sources (using wget)"
+echo "  (FONTFORGE_VERSION: [$FONTFORGE_VERSION])"
+echo "-------------------------------------------------------------------"
+echo ""
+
+
 source buildScripts/reSourceVersionEnvs
 
 FONTFORGE_SRC=$FONTFORGE_VERSION.tar.gz
diff --git a/buildScripts/getPdf2htmlEX b/buildScripts/getPdf2htmlEX
index 2232ad1..5c988d6 100755
--- a/buildScripts/getPdf2htmlEX
+++ b/buildScripts/getPdf2htmlEX
@@ -5,6 +5,14 @@
 
 PDF2HTMLEX_BRANCH=newBuildSystem
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "GETTING pdf2htmlEX sources (using wget)"
+echo "  (PDF2HTMLEX_BRANCH: [$PDF2HTMLEX_BRANCH])"
+echo "-------------------------------------------------------------------"
+echo ""
+
+
 wget https://codeload.github.com/stephengaito/pdf2htmlEX/zip/$PDF2HTMLEX_BRANCH
 
 mv $PDF2HTMLEX_BRANCH $PDF2HTMLEX_BRANCH.zip
diff --git a/buildScripts/getPoppler b/buildScripts/getPoppler
index a6888d7..ca25e1c 100755
--- a/buildScripts/getPoppler
+++ b/buildScripts/getPoppler
@@ -4,6 +4,14 @@
 
 source buildScripts/reSourceVersionEnvs
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "GETTING Poppler source code (using wget)"
+echo "  (POPPLER_VERSION: [$POPPLER_VERSION])"
+echo "-------------------------------------------------------------------"
+echo ""
+
+
 echo "Getting poppler version: $POPPLER_VERSION"
 
 rm -rf $POPPLER_VERSION.tar.xz
diff --git a/buildScripts/installFontforge b/buildScripts/installFontforge
index 77c2058..1ea43f9 100755
--- a/buildScripts/installFontforge
+++ b/buildScripts/installFontforge
@@ -1,5 +1,13 @@
 #!/bin/bash
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "INSTALLING FontForge locally"
+echo "  (UNATTENDED: [$UNATTENDED])"
+echo "-------------------------------------------------------------------"
+echo ""
+
+
 if [ -z "$UNATTENDED" ] ; then
   echo "WARNING: this may over-write any existing"
   echo "FontForge version you have installed on your system."
diff --git a/buildScripts/installPdf2htmlEX b/buildScripts/installPdf2htmlEX
index 4193c6b..c3b861e 100755
--- a/buildScripts/installPdf2htmlEX
+++ b/buildScripts/installPdf2htmlEX
@@ -1,5 +1,13 @@
 #!/bin/bash
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "INSTALLING pdf2htmlEX locally"
+echo "  (UNATTENDED: [$UNATTENDED])"
+echo "-------------------------------------------------------------------"
+echo ""
+
+
 if [ -z "$UNATTENDED" ] ; then
 
   echo "This installation assumes you have 'sudo' privileges"
diff --git a/buildScripts/installPoppler b/buildScripts/installPoppler
index ec97f26..2ae5b15 100755
--- a/buildScripts/installPoppler
+++ b/buildScripts/installPoppler
@@ -2,6 +2,13 @@
 
 # This bash script installs Poppler into the local system
 
+echo ""
+echo "-------------------------------------------------------------------"
+echo "INSTALLING Poppler locally"
+echo "  (UNATTENDED: [$UNATTENDED])"
+echo "-------------------------------------------------------------------"
+echo ""
+
 
 if [ -z "$UNATTENDED" ] ; then
   echo "WARNING: this may over-write any existing"
diff --git a/buildScripts/uploadRelease b/buildScripts/uploadRelease
index 4b52d3c..fefc3c3 100755
--- a/buildScripts/uploadRelease
+++ b/buildScripts/uploadRelease
@@ -11,6 +11,14 @@
 #
 
 source ./buildScripts/reSourceVersionEnvs
+source ./buildScripts/uploadReleaseDSL
+
+echo ""
+echo "-------------------------------------------------------------------"
+echo "UPLOADING pdf2htmlEX AppImage and Docker Images"
+echo "-------------------------------------------------------------------"
+echo ""
+
 
 ##################################
 # upload github release artefacts
@@ -58,16 +66,19 @@ echo "machine uploads.github.com"  >> $HOME/.netrc
 echo "  login    $GITHUB_USERNAME" >> $HOME/.netrc
 echo "  password $GITHUB_TOKEN"    >> $HOME/.netrc
 
-echo $BUILD_TIME > buildTime
+echo $BUILD_TIME    > buildTime
 echo $APPIMAGE_NAME > appImageName
-echo $DOCKER_NAME > dockerImageName
+echo $DOCKER_NAME   > dockerImageName
 
-echo ../buildScripts/uploadReleaseTool "$TRAVIS_REPO_SLUG" "continuous" "Latest release"	\
-   -- $APPIMAGE_NAME appImageName dockerImageName buildTime
+deleteReleaseByTag "$TRAVIS_REPO_SLUG" "continuous"
 
-../buildScripts/uploadReleaseTool "$TRAVIS_REPO_SLUG" "continuous" "Latest release"	\
-   -- $APPIMAGE_NAME appImageName dockerImageName buildTime
+createNewRelease   "$TRAVIS_REPO_SLUG" "continuous" "Latest release" \
+  ../buildScripts/uploadReleaseMessage
 
+uploadAnAsset $upload_url appImageName    "text/plain"
+uploadAnAsset $upload_url buildTime       "text/plain"
+uploadAnAsset $upload_url dockerImageName "text/plain"
+uploadAnAsset $upload_url $APPIMAGE_NAME  "application/zip"
 
 ##################################
 # push docker image
diff --git a/buildScripts/uploadReleaseDSL b/buildScripts/uploadReleaseDSL
new file mode 100755
index 0000000..3d36db6
--- /dev/null
+++ b/buildScripts/uploadReleaseDSL
@@ -0,0 +1,194 @@
+#!/usr/bin/env bash
+
+# This bash script is a collection of functions to interact with the GitHub
+# release and git/tag APIs. It essentially provides a bash based DSL for
+# uploading GitHub release artefacts.
+
+# NOTE-1: These functions make use of your ".netrc" file to authenticate
+# with GitHub. In order to use these functions, make sure you have **both**
+# "api.github.com" and "upload.github.com" in this file. For example:
+#
+#    machine api.github.com
+#      login foca
+#      password <an access token>
+#    machine uploads.github.com
+#      login foca
+#      password <an access token>
+#
+# You can generate the required access token at
+#    https://github.com/settings/tokens
+# Make sure this access token has access to the "repo" scope.
+#
+# NOTE-2: These functions require the "jq" library to parse the JSON
+# returned by the GitHub APIs.
+
+#############################
+function deleteReleaseByTag {
+
+  [ -n "$1" ] || (echo "deleteReleaseByTag: missing repository"; exit 1);
+  [ -n "$2" ] || (echo "deleteReleaseByTag: missing releaseTag"; exit 1);
+
+  REPO=$1
+  releaseTag=$2
+
+  echo ""
+  echo "deleting the release tagged $releaseTag"
+  echo "  from the repository $REPO"
+  echo ""
+
+  echo "looking for an existing '$releaseTag' release in the repo $REPO"
+
+  response=$(
+    curl --fail \
+         --netrc \
+         --silent \
+         --location \
+         --request "GET" \
+         "https://api.github.com/repos/${REPO}/releases"
+  )
+
+  releaseID=$(echo $response | jq '.[] | select(.tag_name == "$releaseTag") | .id')
+
+  if [ -n "$releaseID" ] ; then
+
+    echo "deleting an existing '$releaseTag' release in the repo $REPO"
+    response=$(
+      curl --fail \
+           --netrc \
+           --silent \
+           --location \
+           --request "DELETE" \
+           "https://api.github.com/repos/${REPO}/releases/$releaseID"
+    )
+
+  fi
+
+  echo "looking for an existing '$releaseTag' git/tag in the repo $REPO"
+
+  response=$(
+    curl --fail \
+         --netrc \
+         --silent \
+         --location \
+         --request "GET" \
+         "https://api.github.com/repos/${REPO}/git/matching-refs/tags/$releaseTag"
+  )
+
+  tagURL=$(echo $response | jq '.[].url')
+  tagURL="${tagURL%\"}"
+  tagURL="${tagURL#\"}"
+
+  if [ -n "$tagURL" ]; then
+    echo "deleting an existing '$releaseTag' git/tag in the repo $REPO"
+    response=$(
+      curl --fail \
+           --netrc \
+           --silent \
+           --location \
+           --request "DELETE" \
+           $tagURL
+    )
+  fi
+}
+
+###########################
+function createNewRelease {
+# returns: upload_url (envVar)
+
+  [ -n "$1" ] || (echo "createNewRelease: missing repository"; exit 1);
+  [ -n "$2" ] || (echo "createNewRelease: missing releaseTag"; exit 1);
+  [ -n "$3" ] || (echo "createNewRelease: missing release name"; exit 1);
+  [ -n "$4" ] || (echo "createNewRelease: missing release description filename"; exit 1);
+
+  REPO=$1
+  TAG=$2
+  NAME=$3
+  BODY=$(cat $4)
+
+  echo ""
+  echo "Creating a new release in the repository $REPO"
+  echo "  with tag $TAG"
+  echo "  and name $NAME"
+  echo "  using the message in the file $4"
+  echo "--------------------------------------------------------------"
+  echo $BODY
+  echo "--------------------------------------------------------------"
+
+  payload=$(
+    jq --null-input \
+       --arg tag "$TAG" \
+       --arg name "$NAME" \
+       --arg body "$BODY" \
+       '{ tag_name: $tag, name: $name, body: $body, draft: false, prerelease: true }'
+  )
+
+  response=$(
+    curl --fail \
+         --netrc \
+         --silent \
+         --location \
+         --data "$payload" \
+         "https://api.github.com/repos/${REPO}/releases"
+  )
+
+  upload_url="$(echo "$response" | jq -r .upload_url | sed -e "s/{?name,label}//")"
+}
+
+########################
+function uploadAnAsset {
+
+  [ -n "$1" ] || (echo "uploadAnAsset: missing upload url"; exit 1);
+  [ -n "$2" ] || (echo "uploadAnAsset: missing file name"; exit 1);
+  [ -n "$3" ] || (echo "uploadAnAsset: missing file type"; exit 1);
+
+  upload_url=$1
+  file=$2
+  fileType=$3
+
+  echo ""
+  echo "uploading the asset $file"
+  echo "  of type $fileType"
+
+  curl --netrc \
+       --silent \
+       --header "Content-Type:$fileType" \
+       --data-binary "@$file" \
+       "$upload_url?name=$(basename "$file")"
+  echo ""
+}
+
+# The above has been heavily modified into a collection of bash functions
+# by Stephen Gaito working on the pdf2htmlEX project.
+#
+# It has been based upon the code in:
+#   https://gist.github.com/foca/38d82e93e32610f5241709f8d5720156
+# on 2019-11-28
+#
+# The relevant GitHub API can be found at:
+#   https://developer.github.com/v3/git/refs/
+#   https://developer.github.com/v3/repos/releases/
+#
+# The original code has been used under the following (MIT-like) license:
+
+# Copyright (c) 2016 Nicolas Sanguinetti <hi@nicolassanguinetti.info>
+# 
+# Permission is hereby granted, free of charge, to any person
+# obtaining a copy of this software and associated documentation
+# files (the "Software"), to deal in the Software without
+# restriction, including without limitation the rights to use,
+# copy, modify, merge, publish, distribute, sublicense, and/or sell
+# copies of the Software, and to permit persons to whom the
+# Software is furnished to do so, subject to the following
+# conditions:
+# 
+# The above copyright notice and this permission notice shall be
+# included in all copies or substantial portions of the Software.
+# 
+# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
+# EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES
+# OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND
+# NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT
+# HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY,
+# WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
+# FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR
+# OTHER DEALINGS IN THE SOFTWARE.
diff --git a/buildScripts/uploadReleaseTool b/buildScripts/uploadReleaseTool
deleted file mode 100755
index f60d8a9..0000000
--- a/buildScripts/uploadReleaseTool
+++ /dev/null
@@ -1,196 +0,0 @@
-#!/usr/bin/env bash
-
-set -e
-[ -z "$DEBUG" ] || set -x;
-
-usage() {
-  echo "$0 <repo> <tag> [<release name>] [-- <asset>...]" >&2;
-}
-
-if [ "$1" = "-h" -o "$1" = "--help" ]; then
-  usage
-  cat >&2 <<EOS
-
-Pass the following arguments:
-
-	* \`<repo>\`: ":user/:name" of the repository. For example, "foca/mpp".
-	* \`<tag>\`: Name of the tag for this release. For example, "v1.0.0".
-	* \`<release name>\`: Optional suffix for the release name.
-
-You can pass a list of files to upload as release assets by giving them after a
-\`--\` argument.
-
-If you supply text on \`STDIN\` it will be used as the release notes.
-
-EXAMPLES:
-
-	$ $0 foca/mpp v1.0.0 -- pkg/*.tar.gz
-
-	Creates a release named "mpp v1.0.0" and adds any tar.gz file in
-	\`./pkg\` as an asset.
-
-	$ $0 foca/mpp v1.0.1 "Bugfixes" -- pkg/*.tar.gz < notes.md
-
-	Creates a release named "mpp v1.0.1: Bugfixes", adds any tar.gz
-	file in \`./pkg\` as an asset, and uses the contents of \`notes.md\`
-	as the release notes.
-
-NOTE:
-
-This uses your \`.netrc\` file to authenticate with GitHub. In order to run the
-script, make sure you have **both** \`api.github.com\` and \`upload.github.com\` in
-this file. For example:
-
-machine api.github.com
-  login foca
-  password <an access token>
-machine uploads.github.com
-  login foca
-  password <an access token>
-
-Generate this access token at https://github.com/settings/tokens and make sure
-it has access to the \`"repo"\` scope.
-EOS
-  exit 1;
-fi
-
-[ -n "$2" ] || (usage; exit 1);
-
-REPO="$1"
-echo "Repository: [$REPO]"
-shift
-
-TAG="$1"
-echo "       Tag: [$TAG]"
-shift
-
-NAME="$(basename "$REPO") ${TAG}"
-if [ -n "$1" -a "$1" != "--" ]; then
-  NAME="${NAME}: $1";
-  echo "      Name: [$NAME]"
-  shift
-fi
-
-BODY="$(cat ../buildScripts/uploadReleaseMessage)"
-
-if [ "$1" = "--" -a "$#" -ge "2" ]; then
-  shift
-  ASSETS="$@"
-fi
-
-echo "looking for an existing 'continuous' release"
-
-response=$(
-  curl --fail \
-       --netrc \
-       --silent \
-       --location \
-       --request "GET" \
-       "https://api.github.com/repos/${REPO}/releases"
-)
-
-releaseID=$(echo $response | jq '.[] | select(.tag_name == "continuous") | .id')
-
-if [ -n "$releaseID" ] ; then
-
-  echo "deleting an existing 'continuous' release"
-  response=$(
-    curl --fail \
-         --netrc \
-         --silent \
-         --location \
-         --request "DELETE" \
-         "https://api.github.com/repos/${REPO}/releases/$releaseID"
-  )
-
-fi
-
-echo "looking for an existing 'continuous' tag"
-
-response=$(
-  curl --fail \
-       --netrc \
-       --silent \
-       --location \
-       --request "GET" \
-       "https://api.github.com/repos/${REPO}/git/matching-refs/tags/continuous"
-)
-
-tagURL=$(echo $response | jq '.[].url')
-tagURL="${tagURL%\"}"
-tagURL="${tagURL#\"}"
-
-if [ -n "$tagURL" ]; then
-  echo "deleting an existing 'continuous' tag"
-  response=$(
-    curl --fail \
-         --netrc \
-         --silent \
-         --location \
-         --request "DELETE" \
-         $tagURL
-  )
-fi
-
-payload=$(
-  jq --null-input \
-     --arg tag "$TAG" \
-     --arg name "$NAME" \
-     --arg body "$BODY" \
-     '{ tag_name: $tag, name: $name, body: $body, draft: false, prerelease: true }'
-)
-
-response=$(
-  curl --fail \
-       --netrc \
-       --silent \
-       --location \
-       --data "$payload" \
-       "https://api.github.com/repos/${REPO}/releases"
-)
-
-upload_url="$(echo "$response" | jq -r .upload_url | sed -e "s/{?name,label}//")"
-
-for file in $ASSETS; do
-  echo ""
-  echo "uploading $file"
-  curl --netrc \
-       --silent \
-       --header "Content-Type:application/gzip" \
-       --data-binary "@$file" \
-       "$upload_url?name=$(basename "$file")"
-  echo ""
-done
-
-# The above was taken from:
-#   https://gist.github.com/foca/38d82e93e32610f5241709f8d5720156
-# on 2019-11-28
-# and has been altered to delete the "continuous" tag/release
-# using:  https://developer.github.com/v3/git/refs/
-# and:    https://developer.github.com/v3/repos/releases/
-# as well as using the ./buildScripts/uploadReleaseMessage
-# by Stephen Gaito
-# it has been used under the following (MIT-like) license:
-
-# Copyright (c) 2016 Nicolas Sanguinetti <hi@nicolassanguinetti.info>
-# 
-# Permission is hereby granted, free of charge, to any person
-# obtaining a copy of this software and associated documentation
-# files (the "Software"), to deal in the Software without
-# restriction, including without limitation the rights to use,
-# copy, modify, merge, publish, distribute, sublicense, and/or sell
-# copies of the Software, and to permit persons to whom the
-# Software is furnished to do so, subject to the following
-# conditions:
-# 
-# The above copyright notice and this permission notice shall be
-# included in all copies or substantial portions of the Software.
-# 
-# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
-# EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES
-# OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND
-# NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT
-# HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY,
-# WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
-# FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR
-# OTHER DEALINGS IN THE SOFTWARE.